Writing Hooks
Updated Aug 2025. Hooks should be short, specific, and legible at a glance.
Patterns
- Outcome: “Grow Faster”, “Fix Blur”, “Stand Out”.
- How‑many/time: “Core in 7”, “3 Font Rules”.
- Negatives: “Stop Losing Views”, “No More Blur”.
Tips
- 2-5 words; avoid filler; test on a phone.
- Match video/topic intent; promise one thing.
- Prefer strong verbs and concrete outcomes; avoid jargon.
Related: Fonts · Contrast & Stroke · Text Behind Image guide
Also see: Fonts · Mobile Readability · Text Behind Image guide · Use Cases.
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