Mobile Readability
Updated Aug 2025. Prioritize face visibility, short hooks, and contrast for phone viewing.
Tactics
- Use condensed bold fonts at sufficient size; avoid thin weights.
- Keep hooks 2-5 words; avoid line breaks where possible.
- Maintain thin stroke and high contrast; avoid overlaps on eyes.
- Respect safe areas for Shorts & Reels and Instagram; keep margins comfortable.
Test
- Zoom out to phone size and step back - read every letter.
- Check on both light and dark theme screenshots if applicable.
- Test alternate placements to avoid busy backgrounds.
Related: Safe Areas · Contrast & Stroke · Text Behind Image guide
Also see: Fonts · Safe Areas · Text Behind Image guide · Use Cases.
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